Fisherman's colourful lures in a old tackle box

Top 5 Surf Fishing Lures for [2023]

Surf fishing is an exciting and rewarding way to enjoy the great outdoors. However, with countless lures on the market, it’s easy to feel overwhelmed when trying to choose the best ones for your next trip. Fret not! We’ve done the research and compiled a list of the top five surf fishing lures for 2023. These lures are known for their effectiveness, durability, and ability to attract a variety of fish species. Read on to learn about these must-have lures and why they should be in your tackle box.

LAST CAST TACKLE 2-8oz Chrome Hammered Hex Diamond Jig

The LAST CAST TACKLE 8oz Chrome Hammered Hex Diamond Jig is a great investment for fishing enthusiasts, offering high-quality construction with super sharp hooks that can handle a variety of fish species. These jigs are ideal for use both from a boat and in the surf, making them a versatile addition to your tackle box.

One of the standout features of these jigs is their ability to be jigged vertically or cast and retrieved, depending on your preferred fishing style. This flexibility makes them perfect for targeting a range of species, including striped bass, bluefish, tuna, sea bass, and many others.

Featuring a chrome hammered hex diamond design, these jigs are not only durable but also visually appealing to catch the attention of your target fish. The pack includes two jigs, ensuring you have a backup or can share with a fishing partner.

Last Cast Tackle prides itself on being a company of fishing enthusiasts creating and carrying products that they use themselves. With that dedication to quality, you can trust that the 8oz Chrome Hammered Hex Diamond Jig will be a reliable and effective addition to your fishing arsenal at a great value. Don’t hesitate to give this versatile jig a try during your next fishing excursion.

Pros & Cons

1. Affordable
2. Excellent for catching grouper, black snappers, and bluefish
3. Heavy and casts well
4. Nice action in the water
5. Highly effective when used with cut squid bait
6. Attractive and shiny appearance
7. Can be used for saltwater fishing

1. Hooks may rust after some time
2. Hooks provided might be smaller than expected
3. Split rings may fail, but the jig’s attractive appearance and nice flutter may make up for it
4. Lure might be heavier and wider than a diamond jig

Sea Striker Surf Spoon

The Sea Striker Surf Spoon is an excellent choice for anglers of all skill levels, as its quality craftsmanship and materials make it a must-have for any fisherman. This product is made in China and comes in a package with dimensions of 1.8 x 5.6 x 3.4 inches.

When it comes to saltwater fishing, the Sea Striker has got your back with a variety of lures such as Got-Cha plugs, soft plastics, dusters, and Bucktail teasers. These not only come in bright colors but also have a great action to grab a fish’s attention. In addition, the ball-bearing snap swivels included in this product are small but strong enough to handle almost any species and depth, making it perfect for versatile use.

Another handy feature of the Sea Striker Surf Spoon is the sinker slides, which are an inexpensive way to weigh down braided line without causing any fraying. This product also offers rugged surf rods and standing roads, which are designed for inshore coastal fishing, while the rigging kits, beads, and snelled hooks add to its overall utility.

In summary, the Sea Striker Surf Spoon is a fantastic addition to any fisherman’s arsenal with its versatility, quality materials, and practical features, ensuring you have everything you need to make your next big catch.

Pros & Cons

1. Superb lure for both saltwater and freshwater fishing
2. Effective in catching various fish species, like bass, trout, bluefish, and Spanish mackerel
3. Received numerous bites in a short amount of time
4. Good quality and nice looking lure
5. Casts great, covering long distances
6. Sharp hooks and great reflection qualities

1. May require some practice for beginners to use it effectively. Might not always catch fish on the first try, but persistence could pay off 
3. Smaller version might be better suited for freshwater fishing

Rapala X-Rap Jerkbait XR10 Fishing Lure

The Rapala X-Rap Jerkbait XR10 Fishing Lure is an adrenaline-pumping, aggressive fishing lure designed to attract a variety of fish. With a running depth of 3 to 8 feet and a weight of .4375 ounces, this lure can easily be cast long distances due to its integrated long-casting system. The irresistible rattle and classic Rapala action make it difficult for fish to resist, while the lure’s ability to suspend and roll at rest helps trigger bites even when not in motion.

Rapala has been a trusted name in the fishing industry since 1936, with products that are trusted by fishermen in over 140 countries worldwide. Rapala lures are known for their unmatched quality and are hand-tuned to achieve the best possible swimming action. This dedication to quality can certainly be seen in the X-Rap Jerkbait XR10.

It’s worth noting that the product does come with a legal disclaimer, stating that it contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm. As such, it’s important to take necessary precautions when using this lure.

Overall, the Rapala X-Rap Jerkbait XR10 Fishing Lure is an excellent choice for any angler looking for a high-performing, aggressive fishing lure with a proven reputation for attracting a wide variety of fish. Its design and features make it a strong option for those looking to up their game on the water.

Pros & Cons

1. Durable and good weight feel
2. Attractive color options
3. Suitable for bass fishing
4. Works great when used properly
5. Affordable pricing

1. Potential for color mismatch from the picture, but still usable
2. Some users experienced quality issues, but this may vary between individual lures
3. Might be small and light for some fishing locations
4. Few instances of parts breaking

LUCKY CRAFT Flashminnow 110

The LUCKY CRAFT Flashminnow 110 is a versatile and effective jerk bait designed for various fishing conditions. Measuring 4 1/2 inches in length and weighing 5/8 ounces, this slow-suspending lure has a depth range of 1 to 2 feet, making it ideal for shallow-water fishing.

The Flashminnow 110 features VMC #6 hooks and a unique weight-shift system, allowing for accurate and long-distance casts. This enables anglers to effectively work the lure over shallow flats, points, and small coves using various retrieval techniques such as jerking, twitching, or sweeping.

One of the standout features of the Flashminnow 110 is its ability to perform effectively at any desired speed while giving off a wobbling vibration when the retrieve is stopped. This entices fish to strike, increasing your chances of a successful catch.

Additionally, the Metallic Sardine color of the FlashMinnow 110 demonstrates the power of both the lure and color combination from Lucky Craft, making it stand out from other lures in the market. So, whether you’re new to fishing or an avid angler, the LUCKY CRAFT Flashminnow 110 is a must-have addition to your tackle box.

Pros & Cons

1. Great appearance with detailed paint and scale design
2. Unique, original design
3. Suitable for surf fishing trips

1. Some users received opened or damaged packaging 
2. Occasionally lacks proper quality control 
3. Slightly lighter than some users’ preferences, can affect casting distance
4. Some concerns around packaging authenticity 
5. O-ring durability has been an issue for a few 

Sougayilang Jigs Fishing Lures Sinking Metal Spoons

The Sougayilang Jigs Fishing Lures are a fantastic option for anglers looking for a versatile and highly effective lure. This product comes with five different colors of metal lures, all housed in a convenient plastic box. Each of the lures is made from a Zinc alloy material and features a realistic and attractive design complete with vivid eyes, making them look like natural live bait.

One of the key benefits of these fishing lures is their ability to be used in any part of the water column, allowing you to target a wide range of fish species such as small tuna, kingfish, snapper, amberjack, and many others. The hooks are chemically sharpened, twin assist, and heavy-duty Mustad, ensuring that they can withstand the powerful runs of even the strongest fish.

The Rhombus surface design and spear shape of the lure draw the attention of fish effectively, increasing your chances of a successful catch. Additionally, each lure comes with a sharp and durable treble hook, suitable for both saltwater and freshwater fishing.

There are three size options available for the Sougayilang Jigs, allowing you to choose the perfect combination of length and weight for your target fish. Whichever size you choose, the build quality of these lures is truly outstanding. They can handle the punishment of countless hard-fought battles, making them an excellent addition to any angler’s tackle box. So, if you’re looking for a versatile and reliable jigging lure, the Sougayilang Jigs are a top choice.

Pros & Cons

1. Good price
2. Works well for catching fish
3. Suitable for various fish species
4. Solid weight in a small package
5. Good for fishing in deep waters
6. Nice eye design
7. Ball bearing swivel and blade spins easily

1. May need a heavier option for winter bass fishing
2. Look forward to potential improvements from the manufacturer
3. Be ready to swap out split rings for saltwater fishing
4. Keep in mind that the lure is smaller than it appears


These top five surf fishing lures for 2023 provide you with a range of options for varying conditions, targets, and budgets. The LAST CAST TACKLE Hex Diamond Jig, the Sea Striker Surf Spoon, the Rapala X-Rap Jerkbait, the LUCKY CRAFT Flashminnow, and the Sougayilang Jigging Bait each have their own unique benefits to help you catch more fish while surf fishing. Be sure to consider each lure’s distinctive features and weigh the pros and cons to choose the perfect lure for your surf fishing adventures.

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